Essential Smartphone Filmmaking Accessories free essay sample

Smartphone filmmaking is a growing trend that the industry can no longer ignore. According to the Pew Research Center, nearly two-thirds of all American adults currently use a smartphone, and the video capabilities of these devices are growing at an outstanding rate (Aldredge 2017). Smartphones are becoming more serious contenders in documentary filmmaking with a new iteration. They’re small, lightweight, and packed with tons of useful features (Simpson 2017).As smartphones have grown increasingly common in recent years, these devices have taken on a central role in the information lives of a substantial number of Americans (Smith 2015). Traditional filmmakers may be skeptical, but with the advances in technology and a growing number of innovative smartphone accessories, the future of smartphone filmmaking is becoming more and more intriguing (Aldredge 2017).Filmmakers first started using the smartphone to film in 2005; the following year Italian directors, Marcello Mencarini and Barbara Seghezzi released a feature-length doc, â€Å"New Love Meetings (Comizi d’Amore),† shot in MPEG-4 with a mobile phone. We will write a custom essay sample on Essential Smartphone Filmmaking Accessories or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 2007, South African director Aryan Kaganof released â€Å"SMS Sugar Man,† a feature-length narrative shot using the Sony Ericsson W900i. In 2011, directors Hooman Khalili and Pat Gilles released the feature, â€Å"Olive,† shot on a Nokia N8, and Korean director Chan-Wook Park released the award-winning short, â€Å"Paranmanjang (Night Fishing).† Last year’s Oscar-winning documentary, Malik Bendjelloul’s â€Å"Searching for Sugar Man,† integrated 8mm film and iPhone video (Rosen 2014).Then last year, director Brian Kowalchuk announced that he plans to shoot â€Å"Ode,† a feature-length movie, on an iPhone and under a SAG-AFTRA Ultra Low Budget production contract. â€Å"I have directed five plays, largely under the auspices of Equity’s Seat Theater Plan in New York and Los Angeles,† he says. He also produced and directed â€Å"The Billy Armstrong Situation,† a narrative feature shot with Super 16mm and some supplemental digital video footage; it’s currently in post (Rosen 2014).Smartphones are becoming smarter, faster, cheaper, better accessorized and with a ton of apps, and more capable when it comes to shooting video. If you are on a tight budget or no budget at all, a smartphone might be the smart option (Loggie 2017). It’s an ultra-low-cost medium. It’s easy to use. It also offers a sense of immediacy — you can do away with crew or shoot surreptitiously. It turns anyone into an amateur filmmaker — but as the smartphone is being adopted by professional filmmakers, it’s fostering a new aesthetic (Rosen 2014).

Analysis of Rembrandt Essays - Joseph, Book Of Genesis, Erotic Art

Analysis of Rembrandt Essays - Joseph, Book Of Genesis, Erotic Art Analysis of Rembrandt Joseph Accused by Potiphar's Wife The story of Joseph and Potiphar's wife is told in the first book of the Bible, Genesis, chapter 39. Joseph was sold into slavery by his brothers and bought by Potiphar, a high ranking official in the Pharaoh's service. "The Lord was with Joseph," and gave him success in everything he did. This pleased Potiphar and before long Joseph was given the highest position in the household, and left in charge when Potiphar was away. Now Potiphar's wife found Joseph to be very good looking and had approached him several times saying "come to bed with me;" and Joseph being a man of God would not sin against his master or the Lord, so he refused her. One day when all the servants were gone, Joseph entered the house and Potiphar's wife approached him and while holding on to his cloak said "come to bed with me". Joseph refused and left the house leaving his cloak behind. Potiphar' Wife screamed for help saying that Joseph had attacked and tried to sleep with her. When her husband came home she told him the same false story. Potiphar was so angry at Joseph he had him locked up in Pharaoh's prison. "But while Joseph was in the prison, the Lord was with him." This is the subject matter for which Rembrandt choose to do his representational painting by. The content of the painting all reveals Rembrandt's interpretation of the story This is the account from the Bible of the accusation of Joseph by Potiphar's Wife. Rembrandt Van Ryn chose this particular story as the subject of his narrative painting completed in 1655, under the title of "Joseph Accused By Potiphar's Wife". Before researching this painting, I noted my fist perception of Rembrandt work of art. I realized through that as a result of my later research, my first perception did not change, but instead were enriched and enlarged by a newfound understanding of the man and his art. I largely concentrated on my first and later perceptions in the design elements and principles of lighting or value, infinite space, color, and focal point. After conducting research, my first perceptions about the value, or relative degree of lightness or darkness, in the painting did not change, but instead I learned that Rembrandt's use of light and dark was both purposeful and a technique well- known to the artists of his time. When I first observed this painting, I thought how dark everything seemed. The only exceptions to the darkness are the bed and Potiphar's wife, both of which are flooded in light almost as if a spotlight were thrown on her and the bed. Some light shines on Joseph's face and from behind him like a halo around his body, but this light is very dim. Potiphar in great contrast to his wife is almost in complete darkness. I first felt there should be more light from perhaps candles to cast the entire room in partial light. But after research I found that "Rembrandt liked strong contrasts of light and dark and used them in his paintings all his life, letting darkness hide unnecessary details while using light to bring figures and objects out from the shadows. The high contrast of light against dark changed an ordinary scene into a dramatic one ... the Italian word for this use of light and dark [is] chiaroscuro " (Muhlberger 9). Rembrandt must have believed that too much detail in the room would have obscured the primary players of this scene. He uses light to brightly illuminate the most important person in this painting, Potiphar's wife. In descending order of importance, Rembrandt places a glow around Joseph and casts Potiphar in a almost total darkness. I now am able to see how the contrast of light and dark demonstrates drastically this crucial turning point in Joseph's life. The fact that an Italian word exists for Rembrandt's lighting technique only proves the technique's establishment in the art world he lived and worked in. As a result of research, my fist perceptions about the presence of infinite space in the painting did not change, but instead I gained an understanding of why Rembrandt employed this particular technique in his painting. I first noticed before conducting any research on Rembrandt or this painting how the walls appear to go on indefinitely; there are no boundaries to the room. In addition the artist chose not to add and details to the walls or floor. I believe that the design element of infinite space, endless space as found in nature,

Dim Forest Bright Chimps Essay Example | Topics and Well Written Essays - 750 words

Dim Forest Bright Chimps - Essay Example The paper "Dim Forest Bright Chimps" discusses the article of Christophe Boesch and Hedwige Boesch-Achermann. They feel puzzled by the fact that whether these differences are brought upon by genetic factors or climatic changes. The development of the skills of these monkeys seem to have deep implications for the understanding of early human behaviour. The two scientists, Christophe Boesch and Hedwige Boesch-Achermann, have studied a group of chimpanzees in their natural setting to make new discoveries about the theories of evolution. Their long term study conducted on a group of chimpanzees in the Tai National Park, in the Republic of the Ivory Coast sought to discover their primitive instincts in the sense of their food and hunting preferences. Since the chimps are primates and are at a very early stage of evolution compared to humans it is necessary that their behaviour be observed to draw conclusions about physical and biological anthropology of the humans. The topic also illustra tes the way female chimps train their youngsters to acquaint them with coordination skills required to make and utilise tools. All of this may lead to what Darwin was propounding many years ago that humans and chimps are in the same evolutionary line. The authors have referred to the works of Raymond Dart in 1953 who according to them proposed that group hunting and cooperation were key ingredients in the evolution of Homo sapiens. Although other researchers have spoken about the same instincts in the social carnivores like Lions. ... Although other researchers have spoken about the same instincts in the social carnivores like Lions and Wild dogs but the writers of this article are convinced that "that hunting cooperatively and sharing food played a central role in the drama that enabled early hominids, some 1.8 million years ago, to develop the social systems that are so typically human". 4. Did the author address any contrary evidence or the opinions/work of others that run counter the author(s) claims . According to the writers Jane Goddall observed that Gombe chimps boost their success by hunting independently but simultaneously, thereby disorganizing their prey. They have made a very different observation that Tal chimps owe their success to being organized themselves. Also they have referred to the idea that many anthropologists believe that the hunting and behavioural differences between desert and forest chimps are because of climatic changes making the dessert chimps evolve from another line than that of the forest chimps. This notion is not endorsed by the writer because he believes that these differences exist because forest hunting needed different methodology because of the very dense and dimly lit environment. 5. What were the strengths and/or weaknesses of the author(s) argument Whereas it is true that adaptability shapes behaviours of chimps, even those of humans the different genetic code of these chimps cannot be ignored. Even in humans genetics control behaviours and intelligence. So the fact that these monkeys have superior genes cannot be ignored at all. 6. What are your conclusions Do you agree or disagree with the author Why I agree with the authors because the behavioural difference between the two kinds of chimps can be

Wannsee conference, was it the place where the final solution was Research Paper

Wannsee conference, was it the place where the final solution was decided - Research Paper Example Essentially, Hitler’s regime had decided to exterminate the entire global population of the Jews. This would be the second time the Jews were facing persecution in Europe. The first significant period of persecution has to be the period of the Black Deaths. This is the time when they were perceived to be the ones accountable for the extensive spread of the plague. Apparently, they achieved this by poisoning the water. During this period, the Jews were suffering the persecutions as the only victims of continental rage. However, during the Holocaust, aside from the Jews, the disabled, the homosexuals, gypsies and at times twins were the recipients of these persecutions. These cleansing expeditions by the Nazis resulted in approximately six million deaths. This is aside from the emotional torture that it subjected to those who were lucky enough not to die. The extensive damage to the human race attributed to the Holocaust is as a result of proper planning by a team of German inte llectuals. The meeting in which they designed and formulated the strategy of this genocide is referred to as the Wannsee Conference. It is the ambition of this paper to give an extensive view of this Conference. This will be realized through the study of seven texts that focus on this Conference. Analysis Gerlach, Christina. "The Wannsee Conference, the Fate of German Jews, and Hitler's Decision in Principle to Exterminate All European Jews." The Journal Of Modern History, 1998: 759-812. The Wannsee Conference has been highlighted as the place where the decision of cleansing Europe of Jews took place. However, what has not been highlighted upon is the political pressure that had characterized Germany prior to the Holocaust. Gerlach illustrates this by stating the political pressure Hitler faced: â€Å" Hitler was reacting to political impulses and initiatives that originated from within the administration and within the party apparatus.†1 According to the author, the Conferen ce had not been mandated with the extermination of the entire Jewish population rather, the Conference had been purposed to decide on who to classify as a Jew. This is crucial given the fact that the Holocaust persecuted not only the Jews, but the homosexuals, the gypsies, the disabled and t extreme levels also twins. This is a rather astounding given the fact that the initial decision was only to cleanse Europe of Jews. The world has over time insinuated that Hitler acted alone in his narcissistic acts of dehumanization. However, Gerlach gives evidence that the political structure of Germany was all a long instrumental in the actions. She writes of the actions of Hitler in deporting the eastern Jews as being as direct urging by the political structure. Author cites documents that are believed to have originated from the Hitler administration showing aliasing of ideas on how to deal, best, with the Jewish community. In light of this, the fact that the idea of exterminating the was d irectly and only from the Hitler becomes suspect. The Conference proceedings were established with the primary motive of deliberating on vital political and economic issues that were pertinent to Germany at the time. To give additional evidence of the vital nature of the Conference, the author illustrates that Hitler approved the deportation of the Jews2. If he was the one who orchestrated all the terrors that were realized due to this continental discrimination, then he would have simply carried

Equity and Trusts Law Essay Example | Topics and Well Written Essays - 1250 words

Equity and Trusts Law - Essay Example A fixed trust will be automatically void unless each beneficiary could be identified. Whereas with a discretionary trust a House of Lords decision held that the test was different: can it be said with any certainty that a particular person is or is not a member of the class of beneficiary It is therefore of concern that the financial advisors at Rigby, Jolly and Pinnar (RJP) are mixing fixed and discretionary trusts into a single instrument. Beneficiaries in fixed trusts are allocated a specified share or interest in the instrument. This leads to a situation whereby a fixed trust cannot be administered unless the precise number and identity of the beneficiaries is known, since each beneficiary 'owns' a specified share of the trust. It is important that there should be neither conceptual nor evidential uncertainty. There have been indications that the courts will relax this requirement to some extent provided it is possible on a balance of probabilities to compile a list of the beneficiaries in order to determine the maximum amount of shares- even if the exact identity and whereabouts of a beneficiary is unknown. Hence in Gold v Hill [1999]4 an oral direction to a beneficiary to 'look after Carol and the kids' was deemed sufficiently certain to uphold the trust, despite the fact that the exhortation is open to interpretation. Discretionary trusts however, are treated quite differently by the courts since they invariably allow the trustees discretion in selecting the beneficiaries. Provided the trustees can distribute the proceeds there is no particular need to identify each and every possible beneficiary: McPhail v Doulton [1971]5. The court will look at all the circumstances to determine a suitable distribution of the proceeds - be that appointing new trustees or a representative from the class of beneficiaries or even the original trustees. The decision in Re Baden's Deed Trusts (No 2) [1973]6 required a distinction to be made between conceptual (or semantic) uncertainty and evidential difficulty. The court applied the McPhail test to the wording "dependants" and "relatives": "Can it be said with certainty that any given individual is or is not a member of the class" For example the phrase "my children" may create evidential difficulty - which will not defeat the court, but "all those who owe me favours" is conceptually uncertain because the description in the latter is not conceptually clear. How do we define 'favours' in that phrase The class of "dependants" and "relatives" is conceptually certain. Once that had been established then it is a straightforward matter to determine whether as a matter of fact a particular individual is a relative or a dependant. Let's run the Head of Legal Services clauses past the McPhail test: My friends Assiduous lawyers working I the EU all or any of the good looking girls I dated in my youth 1. Is the phrase conceptually certain No - too ambiguous. No objective test for what a 'friend' meant to the benefactor No - the word 'assiduous' is too vague. How would the benefactor define 'assiduous' No - the phrase 'good

Marketing Essays Customer Product Needs

Marketing Essays Customer Product Needs Customer Product Needs Marketing is the process of identifying customer needs and then introducing a product according to those needs. Marketers introduce products in the market so that we can consume everyday. When we buy a product we pay for marketing each time. Marketing acts as an important role in our daily lives. Marketing is basically satisfying customer needs which increase the quality of life and better standard of living. There are two main parties involved in marketing buyers and sellers. Marketing includes the activities of a company associated with buying and selling a product or service. In order to sell the products marketers try to promote their products by different types of medium. The most famous type is bill boards and signs. The internet has been the most easiest and effective way of promoting products to the customers. Magazines, T.V, Radio and newspapers are other ways of introducing products. Marketing is all about selling, delivering products to consumers, promotion of new products to attract customers. There are many definitions of marketing. One of the great management thinkers Peter Drucker said something which acts as a good reminder of the value of good marketing: The aim of marketing is to know and understand the customer so well; the product or service fits him and sells itself. – Peter Drucker http://www.powerpr.com/newsletter.html Marketing Communication: Marketing communication is subdivided into 4 features: Advertising: Advertising is transmitting information to the customers by various kinds of media by paying sum amount of money. It is basically to attract the customers to buy the products. In order words advertising is a publicity to influence the people to purchase the specific product. Advertising media includes T.V, newspaper, cinema, radio, posters, billboards and internet. It promotes the products and tries to convince the consumers to buy a product by pressure that it is more desirable for them than others. Advertising can be done by the organizations, industries as well as by individuals. Advertising can also be used combining with other marketing communications. The amount of advertising in UK can be recognized through posters, billboards and T.V. It has been estimated that the drinks industry spends over  £200 million on advertising and that between 1 and 2 percentage of national income is spent on advertising in United Kingdom. http://www.answers.com/topic/advertising?cat=biz-fin Sales promotion: Sales promotions are the excellent offers to persuade the customers to buy goods and services. Normally to increase in the sales of an organization for the short period and sometimes to sold out the old stock. These are the tricks to trap the customer for the particular product. There are varieties of sales promotions methods to that a business can use to make products appealing. Some of the methods are as under: Discount vouchers: Customers been sent the coupons, or they themselves tear off from the magazines and newspapers which enables them to get the particular product in low price by showing the coupon. Competitions: Sometimes when a customer purchase a product, allows them to enter the draw to win a prize (for e.g. cash, cars, electronics, air tickets etc.) Free gifts: Sometimes when the product is bought by the customers they get another product free with it or sometimes different prizes instantly. Loyalty cards: These are those cards which allow the customers to earn points on the cards when they buy products, later on which can be redeemed as cash or goods. (for e.g. Tesco club card, nectar etc.) Loyalty cards have become the most important bright form of sales promotion. http://tutor2u.net/business/gcse/marketing_promotion_sales.htm Public relations: Public relation doesn’t deal with the product and services. It mainly deals in making good relations between employees or customers. The primary function is to have the trust of public understanding. Examples of public relations are worker preparation, support of charitable events etc. In this type of marketing communication the organization aimed for the increase in sales by improving the image of the company and product. http://www.learnthat.com/define/view.asp?id=52 Direct marketing: Convey of advertising message directly to the consumer on individual basis through any type of medium. The main difference between direct marketing and other kind of promotion is that you have close relation with the needs of the customer and succeed in delivering a message. http://www.investorwords.com/1447/direct_marketing.html Integrated Marketing Communication: The management of the organization is planned in such a way that all the feature of marketing communication work together rather then allows them to work separately. As mentioned above marketing communication includes sales promotion, advertising, direct marketing and public relations. Integrated marketing communication good idea for making business more profit. All the marketing communication departments work together for the betterment and profitably of an organization. They company use only one approach towards everything. Integrated Marketing Communication is more than the management of a companys outgoing message between different media and the reliability of the message throughout. It is a destructive marketing plan that captures and uses a vast amount of customer information in setting and tracking marketing strategy. It can be also defines as a holistic approach to promote buying and selling of digital economy. A management concept which is mainly designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a combined force, rather than allowing each to work in remoteness. In practice, the goal of Integrated Marketing Communication is to create a single appearance or message in all fundamentals of a marketing campaign. A successful integrated marketing communication plan should be customize what is required by the client based on time, budget and resources to reach the target or goals. Small business can start an integrated marketing communication plan on a small budget by creating a website, email and SEO. A large business organization can start an integrated communication plan on a larger budget than a small organization. They can use things like print, mail order radio, TV plus many other online ad campaigns. The main aim at the end is to sell their product. TV is used in order to get the generation aware of the product where as Prints are used to educate the public and Radio is also used to keep the message delivered on the top of the mind. There are 3 Ps which one has to remember in integrated marketing communication which are the first one is for product. This means that overall everything is done for the customers. What are consumer requirements and what they desire? The goods they are looking for and what are the benefits in demands, and what are the unfulfilled demands. The second P is the price. One has to look at the cost which the customers are looking for. What is their perception of the cost of the goods and how much are they able to pay and willing to spend. The third P is for the place or distribution. This means where to sell their goods, and which is the best possible place to promote you affectively. David Ogilvy thinks IMC means providing â€Å"one stop shopping†, setting up your agency to deliver all the functions a client might want to buy, and learning to manage them together. Maybe this is a tail. David further said that IMC may be the key to getting away from the disease of talking about creativity all the time and getting back to focus on sales. This is at least leg. Integrated Marketing Communication can also be called as integration of all promotional tools. All of the communications tools work better if they work together in agreement rather than working separately. While different departments such as sales, direct mail and advertising can help each other through Data Integration. This requires a marketing information system which collects and shares relevant data across different departments. Marketing and communications objectives must support the higher level corporate objectives and corporate missions. http://marketing.about.com/od/marketingglossary/g/imcdef.htm Marketing communications comprises five broad categories: Personal selling, advertising, public relations, direct marketing and sales promotions. Each has its own set of pros and cons and can be accomplished in a variety of ways. However, the key is to look at the available options in a comprehensive way and to ensure consistency throughout the selected media. The selection of communications methods is subject to a variety of factors. The factors that influence the selection and effectiveness of a promotional mix include: †¢ Nature of the market (market size, geographic scope, type of customer, etc.) †¢ Nature of the product (complexity of the product, service requirements, etc.) †¢ Stage in the product life-cycle (earlier versus later stages of the life cycle) †¢ Price (high versus low unit price) †¢ Funds available for promotion This funding point is very relevant to all companies. Budgeting is an essential function of the IMC process. The following items impact the budget determinations: †¢ Percentage-of-sales method (a specified percentage of either past or forecasted sales) †¢ Fixed-sum-per-unit method (predetermined dollar amount for each unit sold or produced) †¢ Meeting competition method (match competitor’s promotional outlays) †¢ Task-objective method (amount and type of promotional spending needed to achieve promotional Objectives) Advantages of Integrated Marketing Communication: The key advantages of using integrated marketing communication or IMC is that it is indispensable and cost effective to any organization. IMC talks about the four different messages that an organization has to know of so it can run if not manipulate. In order to effectively integrate public relations and marketing, there are six procedures that have to be followed to achieve an organization’s objective. In order to attain the organizations goals, public relations practitioners are commonly asked to perform many other tasks side by side with advertising and marketing. It total communication program is merged with public relations, it not only save time and money but strengthen the organizations capacity to safeguard the reliability of the product or service. (Miller Rose, 1994). Public relations practitioners are told everyday to design programs that are compatible with marketing and advertising strategies accurately and cost effectively. Public relations can help to attain marketing objectives and increase awareness by playing a very tactical role (Miller Rose, 1994). Public relations are anticipated to notify as well as persuade behavior, generate an environment for customer acceptance and build trust. These activities can best be done by working with marketing and advertising functions in the organization (Miller Rose, 1994). In order for public relations, advertising and marketing to work more efficiently the three functions need to be more closely aligned. One approach to IMC was developed by program director, Tom Duncan and his faculty at the University of Colorado. Duncans IMC Message Typology explains the four messages that an organization needs to be aware of so it can control, or if not control, then perhaps influence. The four types of messages are; planned, inferred, maintenance and unplanned. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers. This Relationship Marketing cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. The ability to keep a customer for life is a powerful competitive advantage. IMC also increases profits through increased effectiveness. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools. Carefully linked messages also help buyers by giving timely reminders, updated information and special offers which, when presented in a planned sequence, help them move comfortably through the stages of their buying process and this reduces their misery of choice in a complex and busy world. IMC also makes messages more reliable and therefore more believable. This reduces risk in the mind of the buyer which, in turn, shortens the search process and helps to dictate the outcome of brand comparisons. Un-integrated communications send disjointed messages which weaken the impact of the message. This may also confuse, frustrate and arouse anxiety in customers. On the other hand, integrated communications present a reassuring sense of order. Consistent images and relevant, useful, messages help raise long term relationships with customers. Here, customer databases can identify accurately which customers need what information when they need and throughout their whole buying life. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Integrated Marketing Communications Moriarty, Sandra E. PR and IMC: The benefits of integration. Public Relations Quarterly, Fall94, Vol. 39 Issue 3, p38, 7p, 1bw. Once IMC strategy has been determined, marketing managers look to control the four basic elements of the marketing mix: product, price, place, and promotion, known as the four Ps of marketing. Since these four variables are controllable, the best mix of these elements is determined to reach the selected target market. Product: The first element in the marketing mix is the product. Products can be either tangible or intangible. Tangible products are products that can be touched; intangible products are those that cannot be touched, such as services. There are three basic levels of a product: core, actual, and augmented. The core product is the most basic level, what consumers really buy in terms of benefits. For example, consumers do not buy food processors, per se; rather, they buy the benefit of being able to process food quickly and efficiently. The next level of the product is the actual product—in the case of the previous example, food processors. Products are typically sorted according to the following five characteristics: quality, features, styling, brand name, and packaging. Finally, the augmented level of a product consists of all the elements that surround both the core and the actual product. The augmented level provides purchasers with additional services and benefits. For examp le, follow-up technical assistance and warranties and guaranties are augmented product components. When planning new products, firm managers consider a number of issues including product quality, features, options, styles, brand name, packaging, size, service, warranties, and return policies, all in an attempt to meet the needs and wants of consumers. Price: Price is the cost of the product paid by consumers. This is the only element in the marketing mix that generates revenue for firms. In order to generate revenue, managers must consider factors both internal and external to the organization. Internal factors take the form of marketing objectives, the marketing-mix strategy, and production costs. External factors to consider are the target market, product demand, competition, economic conditions, and government regulations. There are a number of pricing strategies available to marketing managers: skimming, penetration, quantity, and psychological. With a price-skimming strategy, the price is initially set high, allowing firms to generate maximum profits from customers willing to pay the high price. Prices are then gradually lowered until maximum profit is received from each level of consumer. Penetration pricing is used when firms set low prices in order to capture a large share of a market quickly. A quantity-pricing strategy p rovides lower prices to consumers who purchase larger quantities of a product. Psychological pricing tends to focus on consumer perceptions. For example, odd pricing is a common psychological pricing strategy. With odd pricing, the cost of the product may be a few cents lower than a full-dollar value. Consumers tend to focus on the lower-value full-dollar cost even though it is really priced closer to the next higher full-dollar amount. For example, if a good is priced at $19.95, consumers will focus on $19 rather than $20. Place: Place refers to where and how the products will be distributed to consumers. There are two basic issues involved in getting the products to consumers: channel management and logistics management. Channel management involves the process of selecting and motivating wholesalers and retailers, sometimes called middlemen, through the use of incentives. Several factors are reviewed by firm management when determining where to sell their products: distribution channels, market-coverage strategy, geographic locations, inventory, and transportation methods. The process of moving products from a manufacturer to the final consumer is often called the channel of distribution. Promotion: The last variable in the marketing mix is promotion. Various promotional tools are used to communicate messages about products, ideas, or services from firms and their customers. The promotional tools available to managers are advertising, personal selling, sales promotion, and publicity. For the promotional program to be effective, managers use a blend of the four promotional tools that best reaches potential customers. This blending of promotional tools is sometimes referred to as the promotional mix. The goal of this promotional mix is to communicate to potential customers the features and benefits of products. Get help with your essay from our expert essay writers IMC at BBC: The Bombay Bicycle Club is London 1st choice Indian cuisine restaurant. I joined the Islington branch 10 months ago. So I selected to write about this restaurant. It is called the 1st Indian cuisine franchise in London. The first restaurant was inaugurated at Clapham 20 year’s back which is, still favorite for many Londoners and chefs. Many braches have been opened after that, now The Bombay Bicycle Club owns around 18 braches, in different parts of London. The aim of the employers of the company is maximum satisfaction of consumers. According to Tana Ramsay (Gordon Ramsay) told to the latest issue of the London Magazine that â€Å"the Bombay Bicycle Club was a local favourite.†It has to be from the Battersea one though, thats the best† Marketing communication of the Bombay bicycle club is effective. They apply all the marketing features in order to get the maximum profit and consumer satisfaction. I will now analyze all the marketing communication according to The Bombay Bicycle Club. Advertising: Bombay Bicycle Club invests in for advertising too. They have different ways of advertising. Since online shopping is a rage these days, they have also invested in e-retailing and the respond is overwhelming. It’s been made easy for the convenience of consumers. Customers can order their food without any hassle of walking down or driving down and finding the parking space. They can order food right from home by just clicking on the updated menus. The customers also get a discount for ordering their food online. They also provide facilities for customers to book a table or the whole place online. They also have leaflets with menus which they distribute it to shops, customers, and even as poster on bikes and other vehicles. Even billboards are used at high traffic areas to attract new customers They have regular ads in the Local and other news papers in the United Kingdom. Newspapers are a good source of reaching out to a large number of people. Another way the Bombay Bicycle Club has implemented is the use of magazine ads, as magazine ads are generally better as they are able to reached the desired demographics Sales promotion: Every now and then the Bombay Bicycle Club gives out vouches or coupons to customers, with these coupons customers get discounts on the food and drinks depending upon the season. For the regular customers, there is a flat discount which they get every time they visit the place. Public relations: All the employees and the managers are courteous, friendly and the atmosphere of the restaurant is warm and homely. The satisfaction of the customer to the smallest detail is the main priority for Bombay Bicycle Club. It also takes part in any community services by distributing food and drinks completely free. Direct marketing: The Bombay Bicycle club is mainly a direct marketing establishment as there is more of human to human contact. People are given all the details of a food item ot any product on a individual basis Conclusion: After all the research I came to conclude that marketing plays an important role in the business. Marketing is basically satisfying customer needs which increase the quality of life and better standard of living. I came to know about the marketing communications. Advertising and sales promotion increases the sales of the organization which also increases the profitability of the company. Sales promotion and direct marketing makes the organization to keep in touch with the previous customers. It not only helps the organization to retain the valuable customers but also to attract new customers. In short if all these feature of marketing work together, they can expand their business, make large amount of money and retain the customers. References: [Accessed on April 19, 2008] http://www.powerpr.com/newsletter.html [Accessed on April 20, 2008] http://www.answers.com/topic/advertising?cat=biz-fin [Accessed on April 22, 2008] http://tutor2u.net/business/gcse/marketing_promotion_sales.htm [Accessed on April 22, 2008] http://www.learnthat.com/define/view.asp?id=52 [Accessed on April 23, 2008] http://www.investorwords.com/1447/direct_marketing.html [Accessed on April 23, 2008] http://marketing.about.com/od/marketingglossary/g/imcdef.htm [Accessed on April 17, 2008] http://www.multimediamarketing.com/mkc/marketingcommunications/ Moriarty, Sandra E. PR and IMC: The benefits of integration. Public Relations Quarterly, Fall94, Vol. 39 Issue 3, p38, 7p, 1bw. Dave H, Rob J, and Carlo R, (2000) Business Studies, Italy: LagoPrint

The Role of Religion in the Formation of America Essay example -- Amer

The Role of Religion in the Formation of America Religion has played a large role throughout History. Entire nations have been founded on the ideals of one religion or another, and many wars have been fought purely for religious reasons. In fact there are wars still going on that are almost completely religiously motivated. New Religions may form, old religions may die or change, but they will always be a part of our culture and society. Religion always seems to play a large role in the formation of societies and cultures, and the history of the United States is no different from that of the rest of the world. Religion played a major role in the formation of the United States of America. More specifically between 1607 when American was first settled as British Colonies and the 1850’s. In the United States religion has indirectly caused two wars and been the reason for many reforms. Additionally, the Massachusetts Bay Colony, which was one of the earliest colonies created, was started as a religious haven for the Purit ans. This in turn led to other colonies in the north being formed for religious reasons as well. The Early Northern Colonies were founded exclusively for religious reasons. The Massachusetts Bay Colony, which was the first Northern Colony created, was created so that the Puritans could escape the religious turmoil in Britain at the time. As James A. Henretta, David Brody, and Lynn Dumenil point out in America a Concise History, the Puritans believed that religion should have more power over the government. In other words the laws of the bible were more important then the laws of the state (45). In John Winthrop’s famous speech, â€Å"The Modell of Christian Charity,† he speaks of a few ideals, which sha... ...American’s lives today has diminished, but I disagree. Religion still does play a large role in our lives, but it has gone through many reforms as it has many times in the past. People need something to believe in, whether it is Christianity, Judaism, Muslim or Science, and those beliefs have and always will influence the path that our society takes. Works Cited Henretta, James A, David Brody, Lynn Dumenil. America A Concise History Volume 1: To 1877. New York: Bedford/St. Martins, 1999. Mangus, Michael, ed. Retrieving the American Past. Boston, MA: Pearson Custom Publishing, 2001. Boyer, Paul, Stephen Nissenbaum, â€Å"Salem Possessed: The Social Origins of Witchcraft.† Mangus 73-81 Boyer, Paul, Stephen Nissenbaum, ed. â€Å"The Salem Witchcraft Papers: Verbatim Transcripts of the Legal Documents of the Salem Witchcraft Outbreak.† Mangus 94-98.

Perceptual Map Marketing Essay

The purpose of this document is to illustrate the information contained within the Perceptual Map Marketing simulation and relate to it’s information as practical and important. Contained in the simulation were three phases, each of significant importance. We will include in this document the situation, the recommended solutions and the results. We will discuss the multiple marketing aspects that were revealed within the simulation and we will attempt to create satisfactory responses to the various questions which arise out of the relationships between differentiation and positioning of products or services and what the impact of the product life cycle on marketing is. It is the hope that after reading this document there will be a clear concept of what the results of this simulation were and how they are applicable to the paper’s mission. All good things have a story and Cruiser Thorr was no exception. We learned about the meaning behind the bike. The simulation showed how to create and use a perceptual map using the bike as a primary example. When using the Perceptual Map it then became clearly more evident which direction the marketing goals should take to carry on it’s back the heart and soul of the Morotcycle brand. In selling thousands of motorcycles a year the Thorr Motocycle company has created a client base capable of supporting their imense variety of choice that is given to the consumer. Everything from the type of engine to how many people can ride the bike. They sell accessories such as protective gear, clothing and even little models for children. The services they offer to their customers are that you would expect from a first rate bike shop. Our task is to set up a positioning strategy, a perceptual map and create the parameters that will become vital to the product as it will be the customers only information before making a major purchase. For decades now the industry of motorized bikes have been on the ries. Even with this evident truth backed by consumer research the top selling item that Thorr Motorcycles is creating seems to be dwindeling. The logical conclusion that we are coming to to is that their target customers are in the decades of their 30s till almost 60s and through the proccess of life seem to have lost interests in what Thorr stands for. No longer are these men rebels or out to â€Å"be wild† as Steppenwolf would say. Any consumers who are younger are simply not capable of affording the high price tag associated with a Thorr bike which ranges in the high 20 to low 30 thousand dollar range. Younger riders are more apt to buy less expensive, quicker riding bikes that are the exact opposite of the image that Thorr stands for. We are going to solidify Cruiser thorr’s postion in the market by creating it’s Perceptual map. There are four basic parameters that are relevant to the entire scheme of biking industry which reflect the highest chances for Cruiser Thorr’s survival. These are the four parameters: lifestyle image, product design and styling, service offerings, and price. The selection of lifestyle image is almost a no brainer as it is the backbone of the Cruiser Thorr’s previous success. The entire bike’s thriving record is built upon a reputation that having their bike is a status symbol. The same reason that people buy Starbucks instead of simply brewing their own coffee at home. Unlike other industries, transportation specfically speaks to the identity of the person who has the item. They will spend much of their time utilizing their vehicle. In no vehicle type is this more relevant than in bikes where people will see the bike and there will be no windows, walls, or doors hiding the rider from the world. Everyone will see who the rder is and that is why Product Design nd Styling are so vital to it’s success. The bike and the rider are one. Man and machine moving along the pavement together. The service offerings are probably the most second important aspect to a vehicle other than the price. Maintanence and such can get very expensive very quickly. Assuring that you are taking care of you customers and looking out for their well being is primary in the grand scheme of all things. At the end of the thought of course is always the most important aspect. Cost and price. The price is affected by many, many things. Among these things is engineering, construction, materials, labor, transport of the bike itself. The whole purpose for this bike’s creation is ot make money. To make money you must have a clear marketing plan. Due to this obvious fact we have restructured Cruiser Thorr and decided to not create a new bike. It is imperative to keep the Cruiser Thorr in production if Thorr is going to keep making motorcycles. It is the bike that has built their empire. It would be as if Levi’s stopped selling 501 Jeans. We instead create a financing option that gives the consumers with less money an opportunity to own a Cruiser Thorr. With increased service options will be able to make rational sense of the high price that we will be able to keep at the same price. For advertising it would probably be a good idea to put some endorsements in race tracks, hook up with a popular drink brand like MONSTER and maybe make a â€Å"Monster Bike† that can ride around. We can also take a page out of the GM book and put our bikes into movies and on television for product placement. The current straegy is based on price, product, location, current pomotions and services offered. With the goal of repositioning the product in an attempt to remove the competions hold on the market because we will move the parameters into concurrent thought forms and proccesses making us and our strategies the same as the competition. We know that there are four key factors that are represented by stages in a products life cycle that are important for the marketing officer to know and understand. The four stages: introduction, growth, maturity and decline. Once a product reaches the stage of it’s full maturity it is time to revisit it with the hope of making improvements. If this is not done the product will very quickly enter the declining stages of it’s life cycle. This is the reason that Cruiser Thorr started to drop it’s sales figure. Their product had reached it’s maturity. Their current customers were old and any knew ones had no idea what Cruiser Thorr, the brand, stood for. For this reason we had to reinven and improve their bikes. It was necessary to compete. It is the hope that we have together reached and addressed the various key points necessary to form a graps of the information that was provided. We have described the three major phases in the simulation. The situation and the recommended solutions have been addressed along with what our results were. We have talked about the different marketing aspects and answered the different question sthat were arisen between the relationships of differentiation and positioning for each of the products and services and it’s impact. It was the desire of I to create a solid understanding of the purpose and use of Perceptual Maps in Marketing. References All information was taken from the Perceptual Map Marketing Simulation provided on the University of Phoenix website.

Free sample - Social Story Interventions for Students. translation missing

Social Story Interventions for Students. Social Story Interventions for StudentsSocial Story Interventions for Students with Autism Spectrum Disorders A Meta-Analysis According to the American Psychiatrist Association (APA, 2000), Autism Spectrum Disorders (ASD) are a group of disorders characterized by a variety of difficulties with social interactions, communication, interests and repetitive behaviors. Included in ASD is autism, Aspersers Syndrome(AS) and pervasive developmental disorder which is not otherwise specified(PDD-MOS.)A wide range of interventions have been practiced so as to   mitigate the disorder. Among the intervention strategies is the use of social stories. These are individualized short stories written by teachers or parents of students with ASD. These stories can according to Atwood,2000 be used to aid people with such disorders in interpreting and comprehending challenging or rather confusing social questions. Social stories also give information regarding what people in a given situation are doing, feeling, thinking, sequence of events and the identification of important social cues and their meaning. Basically, the storie s deal with the ; who, what, when and why aspects of social situations (Atwood, 2000.p.90). Reynhout and Carter conducted a meta-analysis of single subject research to examine the use of social stories and the role of comprehensive set of moderator variables which include intervention and participant characteristics on intervention outcomes. In 2004, Sansosti, Powel Smith and Kincaid had carried out a comprehensive review and synthesis of the already existing research literature relating to social story effectiveness and discovered that a lot of the conducted studies were deficient of experimental control, had weak treatment effects and were confounded by a range of treatment variables. This made it hard to determine whether social stories alone were responsible for the changes seen in target behaviors.(Reynhout and Carter ,p.466)coincide with the observations made by Kincaid and company. They note that 'existing research does not demonstrate unequivocally that social story intervention is consistently effective in facilitating behavior change in children with autism. A com parison between two related studies was done. The studies were: a meta-analysis of single subject research and a web based survey. The two research studies had the following set of questions :( a) what is the overall effectiveness of social stories? (b) How are social stories constructed and used? and (c) What are the control participant and intervention variables that moderate the effectiveness of social stories? In the meta-analysis, (Crozier, 2007) Percentage of non-overlapping data (PND) was computed for the total intervention in the study for each participant. A set of inclusion criteria was used i.e. â€Å"studies using non experimental AB designs†¦treatment packages, those involving participants without a diagnosis of ASD and those with ceiling effects in baselines were not included†(Crozier, 2007). Due to this, a total of 18 studies comprising of 15 published articles and 3 dissertations that had been published between the years 2002 and 2007 were included in the meta-analysis. The web based questionnaire analyzed using descriptive statistics provided data for the survey. The final sample was made up of 42 teachers who were dealing with students with ASD. The use and effectiveness of social story was obtained and later on compared and contrasted across the two studies. The results of the meta-analysis pointed out those social stories had low to questionable overall effectiveness as per the PND score of 62% in the range 11-100% obtained for the intervention. Most teachers on contrary perceived the stories as highly effective when used to address transition difficulties faced by students with ASD. The meta-analysis indicated larger effects of the social stories on the reduction of challenging traits as opposed to the increase of social stall. According to the studies, the use of teachers as agents of social stories in special education contexts is the most common. On the other hand, the use of social stories in general education classrooms with students as their own intervention agents were associated with greater treatment effectiveness. The application of Functional Behavioral Assessment (FBA)   to inform social story interventions is believed to have led to improved outcomes. Younger and higher functioning participants such as students with better communication and social skills seemed to benefit to a greater extent from the intervention compared to older students with lower levels of skill development. The analysis also made use of additional variables of interest such as format of social stories, length and intensity of the intervention, use of comprehensive checks and participant reading skills.

The road to World War II essays

The road to World War II essays In the early days of the First World War, the United States was desperate to stay out of the European war and institute a neutrality policy. However, the two sides fought for U.S. support, often even at a danger to the U.S. The passive stand that America took in involvement in World War I only prolonged the inevitable and came at a price to the U.S. The American public didnt want to be involved in World War I, and Wilson and the democrats knew it, although neutrality was a difficult stand to take. The British, who wanted the Americans to back their side in the war, refused to back U.S. peace drives. The Germans, who wanted the U.S. on their side, against Britain, violated pledges for the waters when it began U-boat attacks. This campaign was extended over many years. The two countries of Germany and England were desperate for the western giants support that would threaten American neutrality. The American people, however, would rather stay of war, and lose their right to the seas. Both sides became increasingly angry with the American position of neutrality. England publicly declared, Anyone who talked of peace was a friend of Germany. This created only hostility towards the British, but continued diplomacy with Germany. The underlying cause of this friendly nature was not to remain neutral. Wilson thought that if the Americans werent going to stand up for their rights to the seas, that this would be the way to reduce the submarine warfare. Wilson promoted peace at every turn, but both sides disliked the idea, in fact the Chancellor of Germany predicted that peace talks would be unsuccessful. Wilson wanted to demand an end to the war, but at this point in the war, it would have ruined the Allies. If that were to ensue, the U.S. would risk war with France or England. Then there was a breaking point. The German government deported 300,000 Belgians, which fired up anger in the ...

Free write 3 (E) Essay Example | Topics and Well Written Essays - 250 words

Free write 3 (E) - Essay Example Essay 1 makes it clear that the color contrast implies the time of the day when the farmer carried the described activity. Adding information such as the farm size can back up the thesis. The size of the farm is large, which implies the availability of land before population increase occurred in the present time. Thus, with all these detail, the constructed thesis in essay 1 is for sure strong. The draft of essay 1 entails a well representation of the key segments of the assignment, which encompasses the description, interpretation and meaning of the photo as recorded or staged. The draft meets the first section of the assignment by giving a vivid description of the photo. As described in the draft, the image is an illustration of the farming method in the erstwhile generations (Vachon 1). The second segment of the assignment seeks to unravel and interpret the underlying meaning of the photo. The contrasting white and black color tells of the period when Vachon drew the image. The photo is recorded since it captures a scene that appears

Critical Context in law Essay Example | Topics and Well Written Essays - 2500 words

Critical Context in law - Essay Example By proving that either they or any of their ancestors were born in the EU b. By going through a Naturalization Process and obtaining a Residence Permit for living in a EU country under legal conditions However, Karl and Gabriel Kasparov hailed from Kazakhstan and thus could not have secured EU citizenship through their origin or family descent. Kazakhstan was not a member country of the EU, they would not have been entitled to the fundamental rights of the EU citizens. The only option available to them was the second method. Karl and sister Gabriel could acquire the rights of British citizenship following the process of naturalization, marital ties, the extension of awards or the expansion of business ties. They could have applied for a Residence Permit allowing them to live and work in the EU. For this, they would have been required to go through the process of Naturalization. This procedure would have required Karl and Gabriel to live and work in England legally (or any other EU co untry) for a considerable period of time. In this situation, Karl Kasparov chose to hide his actual identity in London and lived there assuming several fake identities. This would have created a hindrance in his application for the EU citizenship. Karl and Gabriel would have had to prove their legal identity during their stay in London from 2000-2008. Only then, they would have been eligible for applying for EU citizenship through the Naturalization process. After acquiring the EU citizenship, they would have been eligible to apply for a passport and a national identity proof of the EU. Thus, citizenship of the EU can be secured with the help of ‘birth, marriage, long-residency and family relations’.1 If Karl and Gabriel Kasparov had been successful in securing the citizenship of the EU, they would be granted certain basic rights. These privileges have been enumerated in the EU Charter of Fundamental Rights. Karl and Gabriel would be accepted as citizens of the EU, with out interfering with their nationality of Kazakhstan. They would have been permitted to reside, travel and earn their living in any of the 27 member countries of the Union. They would have been accorded the right to vote in the European municipality and parliamentary elections. As citizens of the EU, they would be protected by the diplomatic and consulate authorities of England as well as any other EU country. In case of any dispute, Karl and Gabriel could have approached the European Ombudsman seeking justice. These citizenship rights have been described in the Treaty on the Functioning of the European Union. In addition to this, Karl and Gabriel Kasparov would have been allowed to communicate with any EU institution in any of the official languages of the Union. They would have gained equal access to employment opportunities in the various Civil Services of the EU. Organizations in the EU would not be able to discriminate against them on the basis of their Kazakhstan nationality. In the event of any such unfair treatment, they would always have the provision of appealing to the European Justice Commission. In addition to these fundamental rights, the Lisbon Treaty empowered one million EU citizens to select any area of their interest and propose a related initiative to the European Commission. Following this treaty, Karl and Gabriel would be entitled to an innovative form of public participation along with the other European citizens. They would have