Essential Smartphone Filmmaking Accessories free essay sample

Smartphone filmmaking is a growing trend that the industry can no longer ignore. According to the Pew Research Center, nearly two-thirds of all American adults currently use a smartphone, and the video capabilities of these devices are growing at an outstanding rate (Aldredge 2017). Smartphones are becoming more serious contenders in documentary filmmaking with a new iteration. They’re small, lightweight, and packed with tons of useful features (Simpson 2017).As smartphones have grown increasingly common in recent years, these devices have taken on a central role in the information lives of a substantial number of Americans (Smith 2015). Traditional filmmakers may be skeptical, but with the advances in technology and a growing number of innovative smartphone accessories, the future of smartphone filmmaking is becoming more and more intriguing (Aldredge 2017).Filmmakers first started using the smartphone to film in 2005; the following year Italian directors, Marcello Mencarini and Barbara Seghezzi released a feature-length doc, â€Å"New Love Meetings (Comizi d’Amore),† shot in MPEG-4 with a mobile phone. We will write a custom essay sample on Essential Smartphone Filmmaking Accessories or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 2007, South African director Aryan Kaganof released â€Å"SMS Sugar Man,† a feature-length narrative shot using the Sony Ericsson W900i. In 2011, directors Hooman Khalili and Pat Gilles released the feature, â€Å"Olive,† shot on a Nokia N8, and Korean director Chan-Wook Park released the award-winning short, â€Å"Paranmanjang (Night Fishing).† Last year’s Oscar-winning documentary, Malik Bendjelloul’s â€Å"Searching for Sugar Man,† integrated 8mm film and iPhone video (Rosen 2014).Then last year, director Brian Kowalchuk announced that he plans to shoot â€Å"Ode,† a feature-length movie, on an iPhone and under a SAG-AFTRA Ultra Low Budget production contract. â€Å"I have directed five plays, largely under the auspices of Equity’s Seat Theater Plan in New York and Los Angeles,† he says. He also produced and directed â€Å"The Billy Armstrong Situation,† a narrative feature shot with Super 16mm and some supplemental digital video footage; it’s currently in post (Rosen 2014).Smartphones are becoming smarter, faster, cheaper, better accessorized and with a ton of apps, and more capable when it comes to shooting video. If you are on a tight budget or no budget at all, a smartphone might be the smart option (Loggie 2017). It’s an ultra-low-cost medium. It’s easy to use. It also offers a sense of immediacy — you can do away with crew or shoot surreptitiously. It turns anyone into an amateur filmmaker — but as the smartphone is being adopted by professional filmmakers, it’s fostering a new aesthetic (Rosen 2014).

Analysis of Rembrandt Essays - Joseph, Book Of Genesis, Erotic Art

Analysis of Rembrandt Essays - Joseph, Book Of Genesis, Erotic Art Analysis of Rembrandt Joseph Accused by Potiphar's Wife The story of Joseph and Potiphar's wife is told in the first book of the Bible, Genesis, chapter 39. Joseph was sold into slavery by his brothers and bought by Potiphar, a high ranking official in the Pharaoh's service. "The Lord was with Joseph," and gave him success in everything he did. This pleased Potiphar and before long Joseph was given the highest position in the household, and left in charge when Potiphar was away. Now Potiphar's wife found Joseph to be very good looking and had approached him several times saying "come to bed with me;" and Joseph being a man of God would not sin against his master or the Lord, so he refused her. One day when all the servants were gone, Joseph entered the house and Potiphar's wife approached him and while holding on to his cloak said "come to bed with me". Joseph refused and left the house leaving his cloak behind. Potiphar' Wife screamed for help saying that Joseph had attacked and tried to sleep with her. When her husband came home she told him the same false story. Potiphar was so angry at Joseph he had him locked up in Pharaoh's prison. "But while Joseph was in the prison, the Lord was with him." This is the subject matter for which Rembrandt choose to do his representational painting by. The content of the painting all reveals Rembrandt's interpretation of the story This is the account from the Bible of the accusation of Joseph by Potiphar's Wife. Rembrandt Van Ryn chose this particular story as the subject of his narrative painting completed in 1655, under the title of "Joseph Accused By Potiphar's Wife". Before researching this painting, I noted my fist perception of Rembrandt work of art. I realized through that as a result of my later research, my first perception did not change, but instead were enriched and enlarged by a newfound understanding of the man and his art. I largely concentrated on my first and later perceptions in the design elements and principles of lighting or value, infinite space, color, and focal point. After conducting research, my first perceptions about the value, or relative degree of lightness or darkness, in the painting did not change, but instead I learned that Rembrandt's use of light and dark was both purposeful and a technique well- known to the artists of his time. When I first observed this painting, I thought how dark everything seemed. The only exceptions to the darkness are the bed and Potiphar's wife, both of which are flooded in light almost as if a spotlight were thrown on her and the bed. Some light shines on Joseph's face and from behind him like a halo around his body, but this light is very dim. Potiphar in great contrast to his wife is almost in complete darkness. I first felt there should be more light from perhaps candles to cast the entire room in partial light. But after research I found that "Rembrandt liked strong contrasts of light and dark and used them in his paintings all his life, letting darkness hide unnecessary details while using light to bring figures and objects out from the shadows. The high contrast of light against dark changed an ordinary scene into a dramatic one ... the Italian word for this use of light and dark [is] chiaroscuro " (Muhlberger 9). Rembrandt must have believed that too much detail in the room would have obscured the primary players of this scene. He uses light to brightly illuminate the most important person in this painting, Potiphar's wife. In descending order of importance, Rembrandt places a glow around Joseph and casts Potiphar in a almost total darkness. I now am able to see how the contrast of light and dark demonstrates drastically this crucial turning point in Joseph's life. The fact that an Italian word exists for Rembrandt's lighting technique only proves the technique's establishment in the art world he lived and worked in. As a result of research, my fist perceptions about the presence of infinite space in the painting did not change, but instead I gained an understanding of why Rembrandt employed this particular technique in his painting. I first noticed before conducting any research on Rembrandt or this painting how the walls appear to go on indefinitely; there are no boundaries to the room. In addition the artist chose not to add and details to the walls or floor. I believe that the design element of infinite space, endless space as found in nature,

Dim Forest Bright Chimps Essay Example | Topics and Well Written Essays - 750 words

Dim Forest Bright Chimps - Essay Example The paper "Dim Forest Bright Chimps" discusses the article of Christophe Boesch and Hedwige Boesch-Achermann. They feel puzzled by the fact that whether these differences are brought upon by genetic factors or climatic changes. The development of the skills of these monkeys seem to have deep implications for the understanding of early human behaviour. The two scientists, Christophe Boesch and Hedwige Boesch-Achermann, have studied a group of chimpanzees in their natural setting to make new discoveries about the theories of evolution. Their long term study conducted on a group of chimpanzees in the Tai National Park, in the Republic of the Ivory Coast sought to discover their primitive instincts in the sense of their food and hunting preferences. Since the chimps are primates and are at a very early stage of evolution compared to humans it is necessary that their behaviour be observed to draw conclusions about physical and biological anthropology of the humans. The topic also illustra tes the way female chimps train their youngsters to acquaint them with coordination skills required to make and utilise tools. All of this may lead to what Darwin was propounding many years ago that humans and chimps are in the same evolutionary line. The authors have referred to the works of Raymond Dart in 1953 who according to them proposed that group hunting and cooperation were key ingredients in the evolution of Homo sapiens. Although other researchers have spoken about the same instincts in the social carnivores like Lions. ... Although other researchers have spoken about the same instincts in the social carnivores like Lions and Wild dogs but the writers of this article are convinced that "that hunting cooperatively and sharing food played a central role in the drama that enabled early hominids, some 1.8 million years ago, to develop the social systems that are so typically human". 4. Did the author address any contrary evidence or the opinions/work of others that run counter the author(s) claims . According to the writers Jane Goddall observed that Gombe chimps boost their success by hunting independently but simultaneously, thereby disorganizing their prey. They have made a very different observation that Tal chimps owe their success to being organized themselves. Also they have referred to the idea that many anthropologists believe that the hunting and behavioural differences between desert and forest chimps are because of climatic changes making the dessert chimps evolve from another line than that of the forest chimps. This notion is not endorsed by the writer because he believes that these differences exist because forest hunting needed different methodology because of the very dense and dimly lit environment. 5. What were the strengths and/or weaknesses of the author(s) argument Whereas it is true that adaptability shapes behaviours of chimps, even those of humans the different genetic code of these chimps cannot be ignored. Even in humans genetics control behaviours and intelligence. So the fact that these monkeys have superior genes cannot be ignored at all. 6. What are your conclusions Do you agree or disagree with the author Why I agree with the authors because the behavioural difference between the two kinds of chimps can be

Wannsee conference, was it the place where the final solution was Research Paper

Wannsee conference, was it the place where the final solution was decided - Research Paper Example Essentially, Hitler’s regime had decided to exterminate the entire global population of the Jews. This would be the second time the Jews were facing persecution in Europe. The first significant period of persecution has to be the period of the Black Deaths. This is the time when they were perceived to be the ones accountable for the extensive spread of the plague. Apparently, they achieved this by poisoning the water. During this period, the Jews were suffering the persecutions as the only victims of continental rage. However, during the Holocaust, aside from the Jews, the disabled, the homosexuals, gypsies and at times twins were the recipients of these persecutions. These cleansing expeditions by the Nazis resulted in approximately six million deaths. This is aside from the emotional torture that it subjected to those who were lucky enough not to die. The extensive damage to the human race attributed to the Holocaust is as a result of proper planning by a team of German inte llectuals. The meeting in which they designed and formulated the strategy of this genocide is referred to as the Wannsee Conference. It is the ambition of this paper to give an extensive view of this Conference. This will be realized through the study of seven texts that focus on this Conference. Analysis Gerlach, Christina. "The Wannsee Conference, the Fate of German Jews, and Hitler's Decision in Principle to Exterminate All European Jews." The Journal Of Modern History, 1998: 759-812. The Wannsee Conference has been highlighted as the place where the decision of cleansing Europe of Jews took place. However, what has not been highlighted upon is the political pressure that had characterized Germany prior to the Holocaust. Gerlach illustrates this by stating the political pressure Hitler faced: â€Å" Hitler was reacting to political impulses and initiatives that originated from within the administration and within the party apparatus.†1 According to the author, the Conferen ce had not been mandated with the extermination of the entire Jewish population rather, the Conference had been purposed to decide on who to classify as a Jew. This is crucial given the fact that the Holocaust persecuted not only the Jews, but the homosexuals, the gypsies, the disabled and t extreme levels also twins. This is a rather astounding given the fact that the initial decision was only to cleanse Europe of Jews. The world has over time insinuated that Hitler acted alone in his narcissistic acts of dehumanization. However, Gerlach gives evidence that the political structure of Germany was all a long instrumental in the actions. She writes of the actions of Hitler in deporting the eastern Jews as being as direct urging by the political structure. Author cites documents that are believed to have originated from the Hitler administration showing aliasing of ideas on how to deal, best, with the Jewish community. In light of this, the fact that the idea of exterminating the was d irectly and only from the Hitler becomes suspect. The Conference proceedings were established with the primary motive of deliberating on vital political and economic issues that were pertinent to Germany at the time. To give additional evidence of the vital nature of the Conference, the author illustrates that Hitler approved the deportation of the Jews2. If he was the one who orchestrated all the terrors that were realized due to this continental discrimination, then he would have simply carried

Equity and Trusts Law Essay Example | Topics and Well Written Essays - 1250 words

Equity and Trusts Law - Essay Example A fixed trust will be automatically void unless each beneficiary could be identified. Whereas with a discretionary trust a House of Lords decision held that the test was different: can it be said with any certainty that a particular person is or is not a member of the class of beneficiary It is therefore of concern that the financial advisors at Rigby, Jolly and Pinnar (RJP) are mixing fixed and discretionary trusts into a single instrument. Beneficiaries in fixed trusts are allocated a specified share or interest in the instrument. This leads to a situation whereby a fixed trust cannot be administered unless the precise number and identity of the beneficiaries is known, since each beneficiary 'owns' a specified share of the trust. It is important that there should be neither conceptual nor evidential uncertainty. There have been indications that the courts will relax this requirement to some extent provided it is possible on a balance of probabilities to compile a list of the beneficiaries in order to determine the maximum amount of shares- even if the exact identity and whereabouts of a beneficiary is unknown. Hence in Gold v Hill [1999]4 an oral direction to a beneficiary to 'look after Carol and the kids' was deemed sufficiently certain to uphold the trust, despite the fact that the exhortation is open to interpretation. Discretionary trusts however, are treated quite differently by the courts since they invariably allow the trustees discretion in selecting the beneficiaries. Provided the trustees can distribute the proceeds there is no particular need to identify each and every possible beneficiary: McPhail v Doulton [1971]5. The court will look at all the circumstances to determine a suitable distribution of the proceeds - be that appointing new trustees or a representative from the class of beneficiaries or even the original trustees. The decision in Re Baden's Deed Trusts (No 2) [1973]6 required a distinction to be made between conceptual (or semantic) uncertainty and evidential difficulty. The court applied the McPhail test to the wording "dependants" and "relatives": "Can it be said with certainty that any given individual is or is not a member of the class" For example the phrase "my children" may create evidential difficulty - which will not defeat the court, but "all those who owe me favours" is conceptually uncertain because the description in the latter is not conceptually clear. How do we define 'favours' in that phrase The class of "dependants" and "relatives" is conceptually certain. Once that had been established then it is a straightforward matter to determine whether as a matter of fact a particular individual is a relative or a dependant. Let's run the Head of Legal Services clauses past the McPhail test: My friends Assiduous lawyers working I the EU all or any of the good looking girls I dated in my youth 1. Is the phrase conceptually certain No - too ambiguous. No objective test for what a 'friend' meant to the benefactor No - the word 'assiduous' is too vague. How would the benefactor define 'assiduous' No - the phrase 'good

Marketing Essays Customer Product Needs

Marketing Essays Customer Product Needs Customer Product Needs Marketing is the process of identifying customer needs and then introducing a product according to those needs. Marketers introduce products in the market so that we can consume everyday. When we buy a product we pay for marketing each time. Marketing acts as an important role in our daily lives. Marketing is basically satisfying customer needs which increase the quality of life and better standard of living. There are two main parties involved in marketing buyers and sellers. Marketing includes the activities of a company associated with buying and selling a product or service. In order to sell the products marketers try to promote their products by different types of medium. The most famous type is bill boards and signs. The internet has been the most easiest and effective way of promoting products to the customers. Magazines, T.V, Radio and newspapers are other ways of introducing products. Marketing is all about selling, delivering products to consumers, promotion of new products to attract customers. There are many definitions of marketing. One of the great management thinkers Peter Drucker said something which acts as a good reminder of the value of good marketing: The aim of marketing is to know and understand the customer so well; the product or service fits him and sells itself. – Peter Drucker http://www.powerpr.com/newsletter.html Marketing Communication: Marketing communication is subdivided into 4 features: Advertising: Advertising is transmitting information to the customers by various kinds of media by paying sum amount of money. It is basically to attract the customers to buy the products. In order words advertising is a publicity to influence the people to purchase the specific product. Advertising media includes T.V, newspaper, cinema, radio, posters, billboards and internet. It promotes the products and tries to convince the consumers to buy a product by pressure that it is more desirable for them than others. Advertising can be done by the organizations, industries as well as by individuals. Advertising can also be used combining with other marketing communications. The amount of advertising in UK can be recognized through posters, billboards and T.V. It has been estimated that the drinks industry spends over  £200 million on advertising and that between 1 and 2 percentage of national income is spent on advertising in United Kingdom. http://www.answers.com/topic/advertising?cat=biz-fin Sales promotion: Sales promotions are the excellent offers to persuade the customers to buy goods and services. Normally to increase in the sales of an organization for the short period and sometimes to sold out the old stock. These are the tricks to trap the customer for the particular product. There are varieties of sales promotions methods to that a business can use to make products appealing. Some of the methods are as under: Discount vouchers: Customers been sent the coupons, or they themselves tear off from the magazines and newspapers which enables them to get the particular product in low price by showing the coupon. Competitions: Sometimes when a customer purchase a product, allows them to enter the draw to win a prize (for e.g. cash, cars, electronics, air tickets etc.) Free gifts: Sometimes when the product is bought by the customers they get another product free with it or sometimes different prizes instantly. Loyalty cards: These are those cards which allow the customers to earn points on the cards when they buy products, later on which can be redeemed as cash or goods. (for e.g. Tesco club card, nectar etc.) Loyalty cards have become the most important bright form of sales promotion. http://tutor2u.net/business/gcse/marketing_promotion_sales.htm Public relations: Public relation doesn’t deal with the product and services. It mainly deals in making good relations between employees or customers. The primary function is to have the trust of public understanding. Examples of public relations are worker preparation, support of charitable events etc. In this type of marketing communication the organization aimed for the increase in sales by improving the image of the company and product. http://www.learnthat.com/define/view.asp?id=52 Direct marketing: Convey of advertising message directly to the consumer on individual basis through any type of medium. The main difference between direct marketing and other kind of promotion is that you have close relation with the needs of the customer and succeed in delivering a message. http://www.investorwords.com/1447/direct_marketing.html Integrated Marketing Communication: The management of the organization is planned in such a way that all the feature of marketing communication work together rather then allows them to work separately. As mentioned above marketing communication includes sales promotion, advertising, direct marketing and public relations. Integrated marketing communication good idea for making business more profit. All the marketing communication departments work together for the betterment and profitably of an organization. They company use only one approach towards everything. Integrated Marketing Communication is more than the management of a companys outgoing message between different media and the reliability of the message throughout. It is a destructive marketing plan that captures and uses a vast amount of customer information in setting and tracking marketing strategy. It can be also defines as a holistic approach to promote buying and selling of digital economy. A management concept which is mainly designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a combined force, rather than allowing each to work in remoteness. In practice, the goal of Integrated Marketing Communication is to create a single appearance or message in all fundamentals of a marketing campaign. A successful integrated marketing communication plan should be customize what is required by the client based on time, budget and resources to reach the target or goals. Small business can start an integrated marketing communication plan on a small budget by creating a website, email and SEO. A large business organization can start an integrated communication plan on a larger budget than a small organization. They can use things like print, mail order radio, TV plus many other online ad campaigns. The main aim at the end is to sell their product. TV is used in order to get the generation aware of the product where as Prints are used to educate the public and Radio is also used to keep the message delivered on the top of the mind. There are 3 Ps which one has to remember in integrated marketing communication which are the first one is for product. This means that overall everything is done for the customers. What are consumer requirements and what they desire? The goods they are looking for and what are the benefits in demands, and what are the unfulfilled demands. The second P is the price. One has to look at the cost which the customers are looking for. What is their perception of the cost of the goods and how much are they able to pay and willing to spend. The third P is for the place or distribution. This means where to sell their goods, and which is the best possible place to promote you affectively. David Ogilvy thinks IMC means providing â€Å"one stop shopping†, setting up your agency to deliver all the functions a client might want to buy, and learning to manage them together. Maybe this is a tail. David further said that IMC may be the key to getting away from the disease of talking about creativity all the time and getting back to focus on sales. This is at least leg. Integrated Marketing Communication can also be called as integration of all promotional tools. All of the communications tools work better if they work together in agreement rather than working separately. While different departments such as sales, direct mail and advertising can help each other through Data Integration. This requires a marketing information system which collects and shares relevant data across different departments. Marketing and communications objectives must support the higher level corporate objectives and corporate missions. http://marketing.about.com/od/marketingglossary/g/imcdef.htm Marketing communications comprises five broad categories: Personal selling, advertising, public relations, direct marketing and sales promotions. Each has its own set of pros and cons and can be accomplished in a variety of ways. However, the key is to look at the available options in a comprehensive way and to ensure consistency throughout the selected media. The selection of communications methods is subject to a variety of factors. The factors that influence the selection and effectiveness of a promotional mix include: †¢ Nature of the market (market size, geographic scope, type of customer, etc.) †¢ Nature of the product (complexity of the product, service requirements, etc.) †¢ Stage in the product life-cycle (earlier versus later stages of the life cycle) †¢ Price (high versus low unit price) †¢ Funds available for promotion This funding point is very relevant to all companies. Budgeting is an essential function of the IMC process. The following items impact the budget determinations: †¢ Percentage-of-sales method (a specified percentage of either past or forecasted sales) †¢ Fixed-sum-per-unit method (predetermined dollar amount for each unit sold or produced) †¢ Meeting competition method (match competitor’s promotional outlays) †¢ Task-objective method (amount and type of promotional spending needed to achieve promotional Objectives) Advantages of Integrated Marketing Communication: The key advantages of using integrated marketing communication or IMC is that it is indispensable and cost effective to any organization. IMC talks about the four different messages that an organization has to know of so it can run if not manipulate. In order to effectively integrate public relations and marketing, there are six procedures that have to be followed to achieve an organization’s objective. In order to attain the organizations goals, public relations practitioners are commonly asked to perform many other tasks side by side with advertising and marketing. It total communication program is merged with public relations, it not only save time and money but strengthen the organizations capacity to safeguard the reliability of the product or service. (Miller Rose, 1994). Public relations practitioners are told everyday to design programs that are compatible with marketing and advertising strategies accurately and cost effectively. Public relations can help to attain marketing objectives and increase awareness by playing a very tactical role (Miller Rose, 1994). Public relations are anticipated to notify as well as persuade behavior, generate an environment for customer acceptance and build trust. These activities can best be done by working with marketing and advertising functions in the organization (Miller Rose, 1994). In order for public relations, advertising and marketing to work more efficiently the three functions need to be more closely aligned. One approach to IMC was developed by program director, Tom Duncan and his faculty at the University of Colorado. Duncans IMC Message Typology explains the four messages that an organization needs to be aware of so it can control, or if not control, then perhaps influence. The four types of messages are; planned, inferred, maintenance and unplanned. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers. This Relationship Marketing cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. The ability to keep a customer for life is a powerful competitive advantage. IMC also increases profits through increased effectiveness. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools. Carefully linked messages also help buyers by giving timely reminders, updated information and special offers which, when presented in a planned sequence, help them move comfortably through the stages of their buying process and this reduces their misery of choice in a complex and busy world. IMC also makes messages more reliable and therefore more believable. This reduces risk in the mind of the buyer which, in turn, shortens the search process and helps to dictate the outcome of brand comparisons. Un-integrated communications send disjointed messages which weaken the impact of the message. This may also confuse, frustrate and arouse anxiety in customers. On the other hand, integrated communications present a reassuring sense of order. Consistent images and relevant, useful, messages help raise long term relationships with customers. Here, customer databases can identify accurately which customers need what information when they need and throughout their whole buying life. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Integrated Marketing Communications Moriarty, Sandra E. PR and IMC: The benefits of integration. Public Relations Quarterly, Fall94, Vol. 39 Issue 3, p38, 7p, 1bw. Once IMC strategy has been determined, marketing managers look to control the four basic elements of the marketing mix: product, price, place, and promotion, known as the four Ps of marketing. Since these four variables are controllable, the best mix of these elements is determined to reach the selected target market. Product: The first element in the marketing mix is the product. Products can be either tangible or intangible. Tangible products are products that can be touched; intangible products are those that cannot be touched, such as services. There are three basic levels of a product: core, actual, and augmented. The core product is the most basic level, what consumers really buy in terms of benefits. For example, consumers do not buy food processors, per se; rather, they buy the benefit of being able to process food quickly and efficiently. The next level of the product is the actual product—in the case of the previous example, food processors. Products are typically sorted according to the following five characteristics: quality, features, styling, brand name, and packaging. Finally, the augmented level of a product consists of all the elements that surround both the core and the actual product. The augmented level provides purchasers with additional services and benefits. For examp le, follow-up technical assistance and warranties and guaranties are augmented product components. When planning new products, firm managers consider a number of issues including product quality, features, options, styles, brand name, packaging, size, service, warranties, and return policies, all in an attempt to meet the needs and wants of consumers. Price: Price is the cost of the product paid by consumers. This is the only element in the marketing mix that generates revenue for firms. In order to generate revenue, managers must consider factors both internal and external to the organization. Internal factors take the form of marketing objectives, the marketing-mix strategy, and production costs. External factors to consider are the target market, product demand, competition, economic conditions, and government regulations. There are a number of pricing strategies available to marketing managers: skimming, penetration, quantity, and psychological. With a price-skimming strategy, the price is initially set high, allowing firms to generate maximum profits from customers willing to pay the high price. Prices are then gradually lowered until maximum profit is received from each level of consumer. Penetration pricing is used when firms set low prices in order to capture a large share of a market quickly. A quantity-pricing strategy p rovides lower prices to consumers who purchase larger quantities of a product. Psychological pricing tends to focus on consumer perceptions. For example, odd pricing is a common psychological pricing strategy. With odd pricing, the cost of the product may be a few cents lower than a full-dollar value. Consumers tend to focus on the lower-value full-dollar cost even though it is really priced closer to the next higher full-dollar amount. For example, if a good is priced at $19.95, consumers will focus on $19 rather than $20. Place: Place refers to where and how the products will be distributed to consumers. There are two basic issues involved in getting the products to consumers: channel management and logistics management. Channel management involves the process of selecting and motivating wholesalers and retailers, sometimes called middlemen, through the use of incentives. Several factors are reviewed by firm management when determining where to sell their products: distribution channels, market-coverage strategy, geographic locations, inventory, and transportation methods. The process of moving products from a manufacturer to the final consumer is often called the channel of distribution. Promotion: The last variable in the marketing mix is promotion. Various promotional tools are used to communicate messages about products, ideas, or services from firms and their customers. The promotional tools available to managers are advertising, personal selling, sales promotion, and publicity. For the promotional program to be effective, managers use a blend of the four promotional tools that best reaches potential customers. This blending of promotional tools is sometimes referred to as the promotional mix. The goal of this promotional mix is to communicate to potential customers the features and benefits of products. Get help with your essay from our expert essay writers IMC at BBC: The Bombay Bicycle Club is London 1st choice Indian cuisine restaurant. I joined the Islington branch 10 months ago. So I selected to write about this restaurant. It is called the 1st Indian cuisine franchise in London. The first restaurant was inaugurated at Clapham 20 year’s back which is, still favorite for many Londoners and chefs. Many braches have been opened after that, now The Bombay Bicycle Club owns around 18 braches, in different parts of London. The aim of the employers of the company is maximum satisfaction of consumers. According to Tana Ramsay (Gordon Ramsay) told to the latest issue of the London Magazine that â€Å"the Bombay Bicycle Club was a local favourite.†It has to be from the Battersea one though, thats the best† Marketing communication of the Bombay bicycle club is effective. They apply all the marketing features in order to get the maximum profit and consumer satisfaction. I will now analyze all the marketing communication according to The Bombay Bicycle Club. Advertising: Bombay Bicycle Club invests in for advertising too. They have different ways of advertising. Since online shopping is a rage these days, they have also invested in e-retailing and the respond is overwhelming. It’s been made easy for the convenience of consumers. Customers can order their food without any hassle of walking down or driving down and finding the parking space. They can order food right from home by just clicking on the updated menus. The customers also get a discount for ordering their food online. They also provide facilities for customers to book a table or the whole place online. They also have leaflets with menus which they distribute it to shops, customers, and even as poster on bikes and other vehicles. Even billboards are used at high traffic areas to attract new customers They have regular ads in the Local and other news papers in the United Kingdom. Newspapers are a good source of reaching out to a large number of people. Another way the Bombay Bicycle Club has implemented is the use of magazine ads, as magazine ads are generally better as they are able to reached the desired demographics Sales promotion: Every now and then the Bombay Bicycle Club gives out vouches or coupons to customers, with these coupons customers get discounts on the food and drinks depending upon the season. For the regular customers, there is a flat discount which they get every time they visit the place. Public relations: All the employees and the managers are courteous, friendly and the atmosphere of the restaurant is warm and homely. The satisfaction of the customer to the smallest detail is the main priority for Bombay Bicycle Club. It also takes part in any community services by distributing food and drinks completely free. Direct marketing: The Bombay Bicycle club is mainly a direct marketing establishment as there is more of human to human contact. People are given all the details of a food item ot any product on a individual basis Conclusion: After all the research I came to conclude that marketing plays an important role in the business. Marketing is basically satisfying customer needs which increase the quality of life and better standard of living. I came to know about the marketing communications. Advertising and sales promotion increases the sales of the organization which also increases the profitability of the company. Sales promotion and direct marketing makes the organization to keep in touch with the previous customers. It not only helps the organization to retain the valuable customers but also to attract new customers. In short if all these feature of marketing work together, they can expand their business, make large amount of money and retain the customers. References: [Accessed on April 19, 2008] http://www.powerpr.com/newsletter.html [Accessed on April 20, 2008] http://www.answers.com/topic/advertising?cat=biz-fin [Accessed on April 22, 2008] http://tutor2u.net/business/gcse/marketing_promotion_sales.htm [Accessed on April 22, 2008] http://www.learnthat.com/define/view.asp?id=52 [Accessed on April 23, 2008] http://www.investorwords.com/1447/direct_marketing.html [Accessed on April 23, 2008] http://marketing.about.com/od/marketingglossary/g/imcdef.htm [Accessed on April 17, 2008] http://www.multimediamarketing.com/mkc/marketingcommunications/ Moriarty, Sandra E. PR and IMC: The benefits of integration. Public Relations Quarterly, Fall94, Vol. 39 Issue 3, p38, 7p, 1bw. Dave H, Rob J, and Carlo R, (2000) Business Studies, Italy: LagoPrint

The Role of Religion in the Formation of America Essay example -- Amer

The Role of Religion in the Formation of America Religion has played a large role throughout History. Entire nations have been founded on the ideals of one religion or another, and many wars have been fought purely for religious reasons. In fact there are wars still going on that are almost completely religiously motivated. New Religions may form, old religions may die or change, but they will always be a part of our culture and society. Religion always seems to play a large role in the formation of societies and cultures, and the history of the United States is no different from that of the rest of the world. Religion played a major role in the formation of the United States of America. More specifically between 1607 when American was first settled as British Colonies and the 1850’s. In the United States religion has indirectly caused two wars and been the reason for many reforms. Additionally, the Massachusetts Bay Colony, which was one of the earliest colonies created, was started as a religious haven for the Purit ans. This in turn led to other colonies in the north being formed for religious reasons as well. The Early Northern Colonies were founded exclusively for religious reasons. The Massachusetts Bay Colony, which was the first Northern Colony created, was created so that the Puritans could escape the religious turmoil in Britain at the time. As James A. Henretta, David Brody, and Lynn Dumenil point out in America a Concise History, the Puritans believed that religion should have more power over the government. In other words the laws of the bible were more important then the laws of the state (45). In John Winthrop’s famous speech, â€Å"The Modell of Christian Charity,† he speaks of a few ideals, which sha... ...American’s lives today has diminished, but I disagree. Religion still does play a large role in our lives, but it has gone through many reforms as it has many times in the past. People need something to believe in, whether it is Christianity, Judaism, Muslim or Science, and those beliefs have and always will influence the path that our society takes. Works Cited Henretta, James A, David Brody, Lynn Dumenil. America A Concise History Volume 1: To 1877. New York: Bedford/St. Martins, 1999. Mangus, Michael, ed. Retrieving the American Past. Boston, MA: Pearson Custom Publishing, 2001. Boyer, Paul, Stephen Nissenbaum, â€Å"Salem Possessed: The Social Origins of Witchcraft.† Mangus 73-81 Boyer, Paul, Stephen Nissenbaum, ed. â€Å"The Salem Witchcraft Papers: Verbatim Transcripts of the Legal Documents of the Salem Witchcraft Outbreak.† Mangus 94-98.